Just a little observation
What has almost every mainstream rapper started doing?
Singing. More specifically using autotune with that singing.
Sure, T-Pain brought autotune to the mainstream, but no one used it for singing (in hip-hop) until 2008, when 808's and Heartbreaks came out.
Sure, when it came out everyone hated it. But it's had staying power, and songs like Love Lockdown or Heartless have grown massively in popularity, are a staple of parties/clubs, and you literally have to be living under a rock if you have not heard either of those two songs.
So I think it's safe to say that 808's and Heartbreaks is the most influential hip hop album of the last 5-10 years.
And I could see Yeezus being the same. It may not happen, but it could. It may not be the most original style, but Kanye is the first super mainstream rapper to do so. We'll see how time proves that, though. |