Effective ads are ads that get good CTRs (Click Through Rates).
Raising CTR for regular ads (skyscraper, banner, square) also relies on how attracting it is, quality is not always the main factor but is recommended. Here are ways to increase CTR for regular ads:
- Quality ad (contains high quality in game background or sneak peek with text or a person over it)
- Comedy ads & Cartoon ads (comedy ads usually come with cartoon drawings RELATED to the game)
- Guessing/Decision ads (making users guess or choose what the weapon is or whatever related to the game)
- Clickbait ads (not recommended as it can ruin games reputation)
On the other hand, sponsored ads do incredibly well if you're looking for game visits. It relies on an attracting game icon. In my opinion, when you have a sponsored ad, don't title it 'PLAY NOW EXTREME WAR' and instead title it regularly (use your normal game name) so the sponsored ad seems normal in the games list.
I reccomend spending more robux on sponsored ads but at the same time you could spend it on separate regular ads (skyscraper, banned, square). If you spend a large amount of robux on separate ads it will increase your game's recognition.
In my opinion sponsored ads work REALLY well, and regular comedic and quality ads do well too. Good luck. |