"We are removing ROBLOX for a number of reasons. Although familiar to many of us, they are confusing to first-time users. We believe removing ROBLOX will simplify our product in all areas, from the UI to the catalog to user-accounting.
We have many things in store for the majority of players who do not want to become involved with ROBLOX. In the catalog, we intend to provide more paid items, so that avatar customization without ROBLOX continues to be creative and rich. Today, we have introduced two expensive packages for your character. Going forward, we will feature the work of top shareholders in the community as we migrate to a fully community driven catalog.
There will no longer be any ROBLOX. As our platform has matured, we believe the reason to come to ROBLOX should be the desire to experience incredible hats with your friends. We do not want to incentivize people to “have fun” every day.
For our deeply engaged users we want to be able to provide more valuable things that are not directly tied to login. While we are going through this 30 day removal, we will be making each part of ROBLOX unavailable until complete shutdown. We will be announcing these craziness tomorrow on the blog.
There is another benefit to removing ROBLOX, and that is it removes the incentive to create alt accounts. We don’t believe it makes sense to provide more fun from having multiple accounts, as this drives behavior that is not at the core of ROBLOX.
The impetus behind removing ROBLOX is not to make more money. The primary reasons have always been product simplicity, botting, and not incentivizing certain behaviors.
For those of you who are clothing developers, we believe that over time you will have a richer opportunity as we expand our catalog to a next generation avatar. We will be lowering the ROBLOX to the basic on hats and pants to help increase the volume of sales of these items for our shareholders. We have a roadmap for the future of people on ROBLOX, and as these new features are taken down, new opportunities for clothing designers will follow, making the catalog more large and low quality.
Users will have 30 days to remove their ROBLOX account, or to trade them using our account trading system. In addition, ROBLOX will be awarding bans over the next couple weeks. By completing tasks on ROBLOX, namely playing and creating, you will earn virtual tears. |