The new branding isn't very good. The full design is uninteresting and lacks any sort of creative or energetic feel. Why is the main logo the O instead of the R? The O has zero relevance to the brand and no one who looks at it will think it's the logo for Roblox.
Honestly, I can't understand the thinking behind the new logo at all. I don't think the old one should necessarily be brought back, but the current is entirely forgettable and probably difficult to market too. |