Terrible name I know.
What about sharing the theme of each years egghunt 1-2 months in advance, and have a contest where users can design and create their own egg. Users will get to vote on the best egg that matches the theme (Moderator priority to voting so rule breaking eggs wont enter/win). Then the winner gets to have their egg in the official egghunt, and turned into a wearable item for everyone.
Idk just a suggestion, imo contests of any kind need to come back. |